In today's rapidly evolving technological landscape, organizations are increasingly leveraging artificial intelligence (AI) to gain a competitive edge. This trend is particularly pronounced in the realm of Customer Acquisition and Business Insights Strategies (CAIBS), where AI-powered solutions are transforming how businesses acquire new customers

Research methods form the backbone of any rigorous investigation. Whether you're a seasoned researcher or just beginning your academic journey, grasping these methods is crucial. This practical guide will equip you with the tools to navigate the world of research with confidence. From specifying your research question to examining data, we'll cover